With her business acumen and ever-fresh sense of style, it is no wonder that Polish-American businesswoman Helena Rubinstein’s (1872-1965) was once one of the cosmetics industry’s most powerful moguls. Called “Madame” by those who worked with her, Rubinstein rose to global fame as a result of her wildly successful cosmetics empire, which she orchestrated from the inside out to great success even under the economic threat of the Great Depression.