Adolf Loos (Basic Art Series 2.0)

Adolf Loos (1870–1933) was a flamboyant character whose presence in the cultural hotbed of early 1900s Vienna galvanized the country’s architectural landscape. An early, impassioned advocate of modernism, he all-out rejected the grand Secessionist aesthetic prevalent at the time, as well as any hallmarks of the European fin de siècle.Instead, in lectures and essays, such as the milestone Ornament and Crime of 1908, Loos articulated his “passion for smooth and precious surfaces.”